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Resolved Question

How do TV/Radio stations know how many people are listening/veiwing right then ?

Many times one will hear on live TV or Radio that they have right now X amount of people tuned in, how do they know, or do this ? Do they have a system in our Units that can tell them, do they use the drawing of power or thumb sucks, the later I think is improbable as they could face legal challenges to prove this

MMMM MK very informative thank you
53 mths ago

Best Answer

Nielsen ratings are audience measurement systems developed by Nielsen Media Research, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method has since become the primary source of audience measurement information in the television industry around the world. Electronic metering technology is the heart of the Nielsen ratings process. Two types of meters are used: set meters capture what channel is being tuned, while People Meters go a step further and gather information about who is watching in addition to the channel tuned. Diaries are also used to collect viewing information from sample homes in many television markets in the United States, and smaller markets are measured by paper diaries only. Each year Nielsen processes approximately 2 million paper diaries from households across the country for the months of November, February, May and July — also known as the "sweeps" rating periods. Seven-day diaries (or eight-day diaries in homes with DVRs) are mailed to homes to keep a tally of what is watched on each television set and by whom. Over the course of a sweeps period, diaries are mailed to a new panel of homes each week. At the end of the month, all of the viewing data from the individual weeks is aggregated.

Source: Wikipedia

53 mths ago

Answers -

They purchase the information from a company that makes a statistical estimate based on a small sample of the total audience. The listener estimates have a margin of error based on the size of the sample. Arbitron is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. Arbitron collects data by selecting a random sample of a population in roughly 100 metros throughout the United States four times a year. An additional 200 markets are surveyed in the Spring and Fall. People in the sample are asked to maintain a written diary describing each radio program listened to. Each selected household agreeing to participate is provided a diary for each member aged 12 and older for one week, beginning on Thursday and ending the following Wednesday. At the end of the week, the completed diaries are returned to Arbitron by post. After collection, the data is marketed to radio broadcasters, radio networks, cable companies, advertisers, advertising agencies. Radio stations and radio groups use Arbitron’s local and regional radio ratings services to demonstrate the value of their audience to advertisers. Advertising agencies and marketers use Arbitron’s radio ratings service to plan more effective radio buys and target consumers more precisely.

53 mths ago

UK relies a lot on the national grid , and careful timing of commercials shows when the nation leaves its sofa and turns the kettle on for the cuppa. The electricity soars. There are other ways too..but l am not feeling very technical right now.

53 mths ago

To add to Jester. In the USA they give free television sets to households with undertaking that they register who inside the house is watching the TV. This give them enormous amounts of information as they know all household details such as address, work, education, income race, religion and other personal information number of children etc. They now even ask audiences to “vote” during presidential campaign debates and know which key words sway viewers as they vote yes/no as and when specific issues are raised. Viewers also vote at the end for the candidate that they think “won” the debate. Big Brother is watching. This is starting to happen here in SA as sister in law has a system that keeps asking every so often whom is watching TV

Source: A book named "The futre has happend" written by???

53 mths ago

Same way as they advertise some musicians brand new hit, when it has just been released. At best, it must be just a thumbsuck. Even if a small representative sample of people are used to determine this, how representative could this really be? It's bout money, that's all.

53 mths ago

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